A client in Denver said my ad copy sounded like it was 'talking at them'

They asked, 'Would you say this to a friend?' and now I can't unhear it in every brief. How do you check if your tone is actually conversational?

3 comments

3 Comments

Honestly, that client sounds overly sensitive. Professional copy isn't a chat with your buddy.

Yeah but "professional copy" that feels like a robot wrote it doesn't connect with anyone either lol. You gotta find a middle ground.

Totally, @kelly_craig. My old boss used that same line.