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Am I the only one who had a Google Ads campaign tank because of a single misplaced negative keyword?
Last Tuesday, I added 'free' as a broad match negative to a campaign for a $5,000 client, and it accidentally blocked all searches containing the word 'freight', which was our main service term, dropping conversions to zero for two days before I caught it.
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bennett.nora19d ago
Oh man, that's the worst kind of mistake... the one that seems so small but just wrecks everything. Been there with a broad match negative going way too broad. Those two days of zero conversions must have been pure panic. Really glad you caught it, though. It's a brutal lesson in how careful you have to be with those lists.
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the_emma18d ago
Panic seems like a strong reaction for a two day blip. @the_susan has the right idea keeping things simple with phrase match. It's just ad words, not a burst pipe.
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