jade_johnson•8d ago

Can we talk about running the same ad on Facebook versus TikTok for a small client? I mean, the difference was just stupid.

3 comments

3 Comments

daniel4748d ago

totally different headspace" seems a bit much, right @fiona_murphy?

fiona_murphy8d ago

Is it really that big a deal to just tweak the same video a bit?

wendyk568d ago

It's like trying to use the same key for two completely different locks. My last attempt at that was a real face-palm moment. The audience on each platform is just in a totally different headspace. What works as a quick, catchy video on TikTok can fall completely flat as a Facebook ad. I learned the hard way that you really have to make two separate things.