Compared a $500 programmatic display campaign against a $500 Facebook ad campaign for a local plumbing client in Phoenix

The programmatic ads brought in twice the leads in just 3 days even though the Facebook ads had better click-through rates, so now I'm curious if anyone else has seen display outperform social for service businesses?

2 comments

2 Comments

hayes.joel9h ago

Phoenix is a hot market for plumbing so your leads might just be timing not the channel - people searching for plumbers on programmatic networks are already in emergency mode while Facebook users are just scrolling. Plus $500 is pretty small for either platform to really judge long term performance, a few lucky clicks on display could easily skew results. CTR usually matters more over time so I'd run this for a month minimum before calling display the winner.

rubys806h ago

yeah people only care about plumbing when stuff breaks, same with everything tbh