Double down on the wrong influencer, lost 18k in 2 months

I was skeptical about mega influencers moving products. Turned out my gut was right. Picked a 2M follower 'expert' for a Seattle client. Engagement looked solid on paper but zero conversions. Checked the audience overlap tool and 80% were bought followers. Has anyone else had success vetting influencers past the surface numbers?

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jordan_webb19d ago

I got burned the same way until I started checking comment quality by hand, not just follower counts. Real comments have typos and questions, bought ones are all "fire" and "love this.

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