Hot take: hitting 50,000 impressions in a week isn't actually impressive

I finally cracked 50,000 impressions on a campaign last month and my client was thrilled, but I honestly think that number is overrated when you look at actual click-through rates. My smaller campaign with 8,000 impressions pulled triple the conversions - has anyone else found that big reach numbers just feel hollow?

3 comments

3 Comments

brian3281mo ago

Are you counting views from bots vs actual humans?

jessica_robinson231mo ago

Started tracking metrics for a client last month and the big number campaign got 50k impressions but like 12 clicks. Meanwhile a random post I threw together for a local coffee shop got 2k impressions and 40 people actually clicked through. Makes me wonder if I should just stick to posting blurry pictures of my breakfast instead of fancy graphics. At least my breakfast posts might actually get someone to visit a website instead of just scrolling past.

shanem371mo ago

Feel you on this @jessica_robinson23, it's wild how the stuff you put zero effort into sometimes outperforms the big fancy campaigns. I had a similar thing happen where a quick cell phone pic of a messy desk got more engagement than a whole photoshoot setup I spent hours on. It really makes you question if all the polish is even worth it when people just want something that feels real.