I finally saw the new ad for that car company on a billboard downtown and the phone number was wrong.

It was on the 5th Street overpass, and the number had two digits swapped. We had to call the printer for a rush reprint and eat the cost, which was about $2,300. Has a small typo ever caused a big problem for you on a job?

3 comments

3 Comments

alice_hart5d ago

Always get a second pair of eyes on final proofs before they go to print. That mistake is brutal.

williams.jenny3d ago

Wait, @alice_hart, that mistake was in the HEADLINE?

val9495d ago

Actually need a third pair of eyes, not just a second. The second person gets used to the layout and misses things. A fresh third person catches the obvious errors everyone else started to skip over. It's the only way to be sure.