I was sending way too many emails to the same person

A client in Phoenix told me point blank last month, 'I got 4 emails from your team in 2 days, it's too much.' I was tracking opens and clicks but not looking at the total touchpoints across our whole agency. We had sales, account management, and our newsletter all hitting the same contact without talking to each other. Now I set up a simple shared spreadsheet where we log every outreach. It cut our emails to that client by half in just 3 weeks. How do you guys keep different teams from spamming the same contacts?

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3 Comments

terry6777mo ago

Totally agree, we had that same problem. A spreadsheet just creates more work to manage.

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seth_harris367mo ago

That shared spreadsheet idea sounds like a band-aid fix to me. You are still relying on people to manually log every single outreach, which will fail when things get busy. The real problem is your teams work in separate systems that do not talk to each other. You need one central customer list that updates in real time for everyone, not another checklist for people to forget.

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victorhill6mo ago

So we're just adding more chores to the to-do list and calling it a fix? That spreadsheet is going to be a ghost town by next Tuesday when everyone gets busy. Seth's right, you're just making a fancy new place for the same old info to go stale. It's like trying to fix a leaky pipe with a sticker.

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