Just realized our Facebook ad manager was running the same creative for 8 months straight

I pulled the performance report for a client in Phoenix last week and the click-through rate dropped 40% after month 3, so now I'm scheduling a creative audit every quarter has anyone else caught a stale campaign like that?

2 comments

2 Comments

the_mary4d ago

So frustrating when those ads just run on autopilot like that.

grantp284d ago

Was the account just running on total autopilot with no oversight? I ran into that last year with a B2B client where the ads manager had set it and forgotten it entirely. What worked for me was building a simple rotation schedule into Asana with mandatory creative swaps every 60 days, no exceptions. @the_mary nailed it about autopilot being the real issue here. I also started pulling the ad relevance diagnostics every two weeks and flagging any copy that was older than 90 days for immediate review. It's honestly wild how fast people mentally tune out an ad, even if the metrics look fine on the surface.