king.aaron•19d agoMost Upvoted

My local radio spot for a hardware store hit 17% recall in a market survey

I made a simple ad for a family owned place in Boise, just talking about their weekend deals. The survey came back with 17% unaided recall after one airing, which is wild for a single spot. It proved to me that a clear, simple message beats a flashy production budget every time. Anyone else seen a small, cheap ad punch way above its weight?

3 comments

3 Comments

sandra_taylor19d ago

A 17% recall is a fluke, not a strategy. That survey probably caught people right after they heard it. One simple ad doesn't build a real brand... people forget it as fast as they heard it. You need consistent, high-quality production to stand out and be taken seriously over time, otherwise you just blend into the background noise with every other cheap ad.

the_emma18d ago

Exactly. That jingle thing is so true. I've seen boring ads work for years just because they never changed. People remember what they hear over and over, not what's pretty.

keithbutler19d ago

Remember a local car dealership that ran the same basic jingle for twenty years. It was just the owner's voice over a cheap synth track, listing their street address. Kids in my town could sing it by heart. That kind of repetition built something no single fancy ad could, just pure name recognition. Your spot hitting that high on one play shows how a clear message cuts through all the noise. Makes you wonder why more places don't just keep it that simple.