Programmatic was snake oil to me until a $3k test in Denver proved otherwise

Nathan Schmidt · 2026-09-05T07:00:03.884638+00:00

I spent 8 years telling clients programmatic just meant paying bots to look at banners. Last quarter I ran a $3k test on one local campaign and the CPA dropped 40% compared to my manual targeting. Anyone else flip their stance after an actual dollar figure came back?

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Programmatic was snake oil to me until a $3k test in Denver proved otherwise | Advertising Pros - Chatter Central