PSA: I was at the airport in Denver and their digital ad board was just cycling through the same three spots for an hour. That's not smart media buying.

3 comments

3 Comments

Ugh that's the worst, feels like such a waste. Like you paid for a digital board for the motion and the chance to switch ads, but then you just run a tiny loop. It makes the brand look lazy or cheap, honestly. I'd be annoyed if I was stuck seeing the same thing over and over. Total fail on whoever planned that buy.

the_mary20d ago

Totally. We just switched ours up every week.

hayden_nelson8516d ago

Exactly, it's like they forget the whole point of the screen. I saw one at a gas station that just had the same three slides for months. At that point just put up a poster, you know? It makes me not even want to look at the screen anymore because I already know what's on it. Feels like a huge missed chance to actually grab your attention.