Put together a programmatic display campaign for a local pizza chain and was stunned by the results

I run a small plumbing crew but my buddy asked me to help with his pizza shop's ads since I built their website. I was real skeptical about programmatic display. Always thought it was just fancy banner ads nobody clicks. But we set up a small test last month with $500 budget targeting people within 3 miles who searched for 'delivery' or 'pizza near me'. After 4 weeks our cost per order was $2.83. That's insane compared to the $8+ they were paying on Facebook. The catch is you gotta have good retargeting pixels set up or you waste money. Has anyone else tried programmatic for a local business and seen real numbers like that?

3 comments

3 Comments

reese12415d ago

$2.83 per order is wild man we ran almost the same setup and got similar numbers.

nancythomas15d ago

Our Stripe statement actually showed $2.91 per order after we backed out the monthly gateway fee and that weird 15 cent per transaction thing they added last year. But the real kicker was the chargeback handling fees which hit us for an extra 40 cents on like 2% of orders. I noticed the $2.83 number gets tossed around a lot in forums but nobody ever seems to factor in the batch processing delays where your money sits for 3 extra days and you lose the float. We switched to a flat rate processor for a month just to test and it came out to $2.79 with way less headache tracking all the little line items.

terryk1015d ago

Tbh the "$2.83 per order" number might be off by a bit depending on how you counted your time. I think you're forgetting the extra fees some payment processors sneak in there.