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Reverse engineered a competitor's Facebook ad funnel and stole their lead gen flow in 3 days
My client's $5k monthly retainer was getting junk leads until I noticed their top competitor was using a simple quiz to capture emails, so I built a 5-question version that doubled our conversion rate in 2 weeks.
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henderson.oscar20d ago
The "stole their lead gen flow" part is a bit misleading since you built your own version, not copied theirs exactly. Reverse engineering a concept and building your own quiz is totally fine, but calling it stealing doesn't give your own work enough credit. It sounds like you improved on their idea, which is different from directly taking anything.
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veraj5320d ago
Oh please. Reverse engineering is just a fancy way of saying you copied it with extra steps.
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sarah_hart3d ago
I gotta push back a little here. Reverse engineering is more about understanding the logic and structure behind something, not just copying the output. Like if someone builds their own version of a lead gen quiz, they're learning why certain questions work and how the funnel is set up, not just cloning the exact text. That's way different than straight up stealing a product and calling it your own.
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