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Showerthought: watched a client's cost per lead drop from $47 to $12 after one change to their landing page header
They had been running the same Facebook ad set to a page that opened with a wall of text about the company history going back to 1998. We swapped the header to a plain statement of what the service costs and who it's for, nothing else changed. Leads went from 9 a week to 31 in the same budget. Has anyone else seen a boring copy change beat a fancy design overhaul like that?
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