Spent $800 on a trendy social media ad tool that did nothing for our campaign

It promised to boost engagement but our click-through rate stayed flat for three months. Anyone have a solid recommendation for actual performance tools instead of hype?

3 comments

3 Comments

stellaa692d ago

Oof, that's brutal. Sounds like you bought the "viral" promise instead of an actual tool. Been there, got the useless t-shirt.

the_mary2d ago

We switched to AdEspresso and saw a 30% bump in clicks in two weeks.

susanm561d ago

Hold up, 30% is a big jump. Did you see that lift come from better ad copy, or was it mostly from their targeting and split testing features? I'm always curious what part of a new platform actually moves the needle.