Split test between two headlines saved my client $3k

I had to pick between a logic-based headline and an emotional one for a Facebook ad campaign targeting moms in Cleveland. The emotional one got a 2.4x higher click-through rate and dropped cost per lead from $12 to $5. Have you ever had a test that surprised you like that?

2 comments

2 Comments

jesse_williams6216d ago

Wait, @rubys80 had almost the exact same thing happen with his security ads too?

rubys8016d ago

Tested a "Save money now" vs a "Protect your family" headline for a home security ad. The emotional one crushed it - 3x more signups. Logic barely moved the needle. Sometimes feelings just win.