Switched from Google Ads to Facebook Ads after a client pushed me - surprised by the results

Had a client in Atlanta last month who insisted we move their $5k monthly budget from Google Search to Facebook even though I thought it was a waste. Turns out their product demo videos got way more traction on social than I expected with a 2x ROAS in the first week. Anyone else been forced into a platform switch that actually worked out better?

3 comments

3 Comments

terryk281mo ago

Yeah I used to think Facebook was just for brand awareness fluff but this kind of result changes things. Seeing actual ROAS numbers like that makes you reconsider what channels can really do. Products that work well in video format definitely have a place there.

rileyb612mo ago

Atlanta client proved me wrong too honestly facebook blew past google.

the_oscar2mo ago

Is it just me or does every algorithm eventually get too big for its own britches? Facebook got sloppy chasing ads just like Google did back in the day, lol.