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Switched from storyboard pitches to live mockups last fall and it changed client meetings overnight
Used to spend 3 days drawing up detailed storyboards for every campaign concept. Clients would sit there nodding, then ask for changes that threw the whole visual off. Back in October, I started using a quick Figma prototype instead to show the ad flow in real time. Now I can tweak colors and copy right there in the meeting without starting over. The approval rate jumped from maybe 60% to 90% in just two months. Has anyone else made a similar shift with their presentation tools?
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the_mary8d agoTop Commenter
Read somewhere that interactive prototypes cut revision cycles by nearly half.
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reese_nelson8d ago
Half the time clients just ask for changes anyway after seeing it.
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