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The way people mispronounce "Curabitur" in ads drives me crazy
I heard a radio spot last week for a local dental chain and the voice actor said it "Cure-a-bitter" instead of the Latin pronunciation. Has anyone else noticed this kind of thing ruining a decent ad?
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terryk1021d ago
Yeah "Cure-a-bitter" is just lazy voice work...
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keithbutler21d ago
Yeah I totally get what you mean about "Cure-a-bitter", that's always bugged me too. If you're in a spot where you need to fix it for a project or something, try pulling the audio into something like Audacity and messing with the pitch shift a tiny bit. Sometimes I'll also layer a quiet, more natural-sounding pronunciation on top and blend them together, it makes the cadence feel less robotic. Another trick is to cut out the weirdly stressed syllable and crossfade the rest of the word, which has saved me more times than I can count. Just takes a little patience but you can usually make it sound a lot more normal without re-recording the whole line.
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...and honestly I've messed up way worse names in my own work. I once spent a whole day recording a spot and somehow pronounced "Botox" wrong. Yes, that Botox. My producer still brings it up.
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