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Unpopular opinion: that client who demanded 10 revisions turned out to be the best creative director I ever had
My old boss at the Dallas agency swore by killing every first draft, and after 6 months of fighting him on 12 campaigns, I realized the 4th version always outperformed the 1st by 38% on CTR, so has anyone else found that annoying feedback loops actually sharpen the work long term?
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christopherwilson13d ago
Had a client at a smaller shop who made us redo the same landing page 7 times. Third version flopped, fifth version tripled signups. I still think about that whenever I get annoyed at revision requests.
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