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Well that explains why my TV commercials never moved the needle...
Been running ads for a local furniture chain here in Phoenix for about 2 years. Last month I finally sat down and actually watched our spots back to back with our competitors. Realized I was cramming 3 different messages into 30 seconds... "buy now, financing available, free delivery" all at once. Our competitor just says "we have the biggest showroom" and that's it. Simple. Their sales are up 12% this quarter. Anyone else catch themselves overloading spots like this?
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the_elliot6d ago
Gotta ask @daniel474 - have you ever watched your own ad and felt like you were speedrunning a furniture catalog? Because that was me. I crammed so much info into my spot that it sounded like I was auctioning off a warehouse. One time I timed myself reading the script and I hit 190 words in 30 seconds. My voiceover guy actually called me to ask if I was okay. Funny thing is, I thought more details would help customers make up their minds, but it just turned them into TV static. Our competitor's simple ad works because people can actually remember one thing, not a laundry list. I'm still cleaning up the mess from that ad blunder.
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chen.adam5d ago
190 words in 30 seconds is wild but also kind of hilarious. Did the voiceover guy actually sound worried or was he just messing with you? I get wanting to pack in details but seems like you're acting like one bad ad is gonna tank your whole business when really people forget about it in like 24 hours anyway.
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