What happened at the Adweek conference in Chicago last month? One speaker blew up my whole approach.

I sat through a keynote by a creative director from a big agency, and she showed how they tested 50 different headlines for a single campaign using cheap Facebook ads before spending a dime on production. She said 'we stop guessing after we have data, not before.' Now I run tiny tests on every concept before I pitch it to a client. Has anyone else changed their whole workflow after hearing one talk?

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oscar7432h ago

A friend tested 40 taglines for a real estate flyer last month. Total game changer.