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Just lit $150 on fire with a bad influencer campaign
I paid a lifestyle influencer $150 to promote my handmade mugs on Instagram, and she posted a blurry photo at 2 AM with a typo in the caption. Has anyone else had better luck with micro-influencers over bigger accounts?
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brooke7675d ago
Ngl, this is giving me flashbacks to my own nightmare influencer story. I paid a girl with 2,000 followers $100 to promote my handmade candles, and she posted a story at 3am of the candle sitting next to a half-eaten bag of chips with the caption "smells good." Like, zero tags, zero shop name, just a blurry candle and some crumbs. She got maybe 15 views, most of which were probably from me refreshing my phone in disbelief. Honestly, I feel like micro-influencers are just as hit or miss as bigger ones, it's all luck of the draw.
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hayes.joel29d ago
I paid $200 to a micro-influencer with 3,000 followers for a similar thing once. She took a photo of the mug in her hand while driving, with the seatbelt on and a coffee stain on the shirt. The caption said "love this new mug" with zero mention of my shop name. It got 12 likes, mostly from her mom and roommate. I think the whole influencer thing works better in theory than in practice, like those infomercials where they show a product cutting a tomato and it actually works. For mugs, maybe just stick with good photos and hashtags.
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