Showerthought: I thought the 'collab for growth' thing was just empty advice

A creator I follow in Austin kept pushing the idea of finding a partner with a similar audience size. I was sure it was just a way to get free work from someone. Last month, I finally agreed to a simple video swap with someone who makes different content in the same niche. We posted each other's stuff for a single day. My subscriber count jumped by 200 that week, which never happens. Has anyone else had a collab work out when they totally expected it to flop?

3 comments

3 Comments

morgan89828d agoMost Upvoted

It's never just free work if you pick the right person. A good collab is like showing your friends a cool new band. My buddy who does woodworking swapped a project video with a metalworker. They both got a bunch of new followers who were just curious to see how the other half builds things. The key is finding someone whose work you actually like, not just someone with the same number of subs.

mila_harris28d ago

Didn't a tech podcast say most collabs fail because people just chase numbers? You actually liking the other person's work seems to be the real trick. Your swap working proves that idea right.

mark_mitchell20d ago

Turns out "collab for growth" is just a fancy way of saying "make a friend who does cool stuff." Your video swap worked because you actually respected their work, not just their numbers. Guess we all owe that Austin guy an apology.