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Heard a customer at the market say they'd never pay more than $30 for a bouquet.
I was picking up some greens and this lady was telling her friend that flowers are just a simple thing and any arrangement over thirty bucks is a rip off. It made me think about how we explain our costs for labor, quality blooms, and design time. How do you guys talk to customers about pricing without sounding defensive?
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terryk287d ago
Ugh, that mindset is so frustrating. Jenkins.reese is totally right about selling the experience, but you have to go a step further and make it specific. Instead of just saying "care," I point out things like the hours spent sourcing rare peonies or the special technique for that loose garden look. It turns an abstract price into a real story about their one of a kind piece.
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oliverk8012d ago
Honestly some people just don't get it. They see the final product and not the work behind it. Trying to explain costs to them is often a lost cause.
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Yeah I read an article that said to focus on the experience, not just the flowers. Like @oliverk80 said, people see the product, so you have to tell the story of the care that goes into it. It turns the price from a cost into a value for them.
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