Turns out addressing common doubts upfront cut down support tickets and boosted sales by 20%. Sometimes the smallest changes have the biggest impact lmao.
Was promoting a new eco-friendly apartment complex at a farmers market. Handed out flyers to everyone passing by, no filter. Gave one to a guy who loudly declared he hated cities and lived in a van. Total silence from the crowd around us. Felt my face get hot. Now I segment my outreach based on lifestyle and interests first. Anyone else have a targeting fail that changed their approach?