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Brick and mortar vs. pop-up spaces for Detroit retail, which one actually wins?
I spent last year running a pop-up in Eastern Market and it brought in foot traffic, but the rent was nearly the same as a small brick and mortar in Hamtramck. Now I'm wondering if the flexibility is really worth it when you can't build a loyal customer base. Has anyone else compared the two for their Detroit spot, what made you pick one over the other?
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amy_coleman215d ago
Sticking with brick and mortar in Hamtramck helped me actually know my regulars by name.
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